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John W. Hardy, Jr.

John W. Hardy, Jr.


John has always liked the concept of numbers and economics. He desired a career that would allow him to match that with his passion for interacting with helping others improve their lives. “The financial industry has allowed us to create a company of great people, to work with a wonderful partner, and to interact with fantastic clients to help them pursue their goals. It is the reason we created this company and come to work each day.”

Native to Greensboro, John graduated with a Bachelor of Arts Degree from Lenoir Rhyne College in 1979. He is a Registered Representative and an Investment Advisor Representative.

John has been assisting clients with asset management, wealth building, and income generation for more than 35 years. He has consistently managed his client’s assets through recessions, bull runs, financial crises, national tragedies, and a pandemic. John spends a significant amount of time staying current on financial events, news, and economic changes. He believes understanding and monitoring the multitude of factors that can influence the direction of the market, as well as specific securities, is essential to providing his clients with the best possible advice.

Personally, John has served as a deacon, finance committee member, personnel chair, and Sunday school teacher at First Baptist Church. He is the former president of the local Salvation Army Board, where he served nine years. Additionally, he is one of the key founders of the Western Guilford High School and Page High School men’s varsity lacrosse teams and a graduate of the Leadership Greensboro Program.

Owning a farm outside of Elkin, in the foothills of North Carolina, provides John an outlet for his love of the outdoors. Whether he is on his tractor plowing or bush hogging, tending his garden, fly-fishing, or duck hunting, he treasures these experiences for the connection to quality people and places. A perfect quiet moment will find John sitting under the chimes on the farm or under the old walnut tree. Connections with quality people also means time spent with his wife of 42 years, Christy, their children, Beth and William, their four grandchildren, Liam, Jake, Hardy, and Wyatt, and the couple’s great dogs, Samson, Skeeter, and Leon.